225311: Public Relations Professional
Skill Level: 1
Assessing Authority: VETASSESS
Visa Options – ANZSCO 225311
Visa Type | Eligibility | MLTSSL | STSOL | ROL |
---|---|---|---|---|
Subclass 189 (Skilled Independent) | ![]() | - | - | - |
Subclass 190 (Skilled Nominated) | ![]() | - | ![]() | - |
Subclass 491 (State/Territory nominated) | ![]() | - | ![]() | - |
Subclass 491 (NOT nominated by State/Territory) | ![]() | - | - | - |
Subclass 485 (Graduate) | ![]() | - | - | - |
Subclass 482 (TSS) | ![]() | - | ![]() | - |
Subclass 186 (ENS) | ![]() | - | - | - |
Subclass 187 (RSMS) | ![]() | - | ![]() | - |
Subclass 407 (Training) | ![]() | - | ![]() | - |
State Eligibility Summary Table – ANZSCO 225311
225311: Public Relations Professional
Description
Plans, develops, implements and evaluates information and communication strategies that create an understanding and a favourable view of an organisation, its goods and services, and its role in the community.
Skill Level
Occupations at Skill Level 1 have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification.
Specialization
- Media Liaison Officer
- Press Officer
- Promotions Officer
- Public Affairs Officer
- Public Relations Consultant
- Public Relations Officer
Specialization titles are any commonly used titles which refer to a subset of jobs belonging to the occupation designated in the principal title. These jobs involve the performance of specialised tasks rather than the broader range of tasks usually performed in the occupation.
Tasks
- Planning and organising publicity campaigns and communication strategies
- Advising executives on the public relations implications of their policies, programs and practices
- Preparing and controlling the issue of news and press releases
- Undertaking and commissioning public opinion research, analysing the findings and planning public relations and promotional campaigns
- Organising special events, seminars, entertainment, competitions and social functions to promote goodwill and favourable publicity
- Representing organisations and arranging executive interviews with publicity media
- Attending business, social and other functions to promote the organisation
- Commissioning and obtaining photographs and other illustrative material
- Selecting, appraising and revising material submitted by publicity writers, Photographers, Illustrators and others to create favourable publicity
Assessing Authority
“Currently there is no known caveats applicable to this occupation”. Refer to Department of Home Affairs website for updated list.